So the company claims it's going to issue "scratch and sniff" stickers with each e-textbook sold which students can slap on their laptops. The stickers will release the musty aroma of an old book, thus giving them some consolation.
Personally, I still think this has the aroma of public relations gag.
However, as I recall, there isn't much you can do to make most dorm rooms smell any worse. I hope they come in industrial sizes.